A new Los Angeles brand launches this weekend in downtown LA that celebrates diversity, craftsmanship, and artistic expression. Created by mother-daughter team, Imani and Carolyn Quinn, SWAJE reflects in a wearable form the multicultural world that has developed out of the ever-swirling melting pot that we, in the United States, call home.
The launch will debut the afro-inspired collection that is heavily inspired by the background of SWAJE's designer, Imani Quinn, utilizing the strong presence of Afro textiles. SWAJE is not bound by just one influence however, as it's the mission to combine and connect the communities from across the world.
Excerpt from the "The Things My Mother Taught Me" about creators Imani + Carolyn Quinn:
"It was interesting growing up as a biracial girl, in a predominately white town, being raised within a sub West-African culture, by my white single mother with a Kenyan god father and a Chilean god mother. I learned what it meant to be truly cultural. I’m a blend living in a blended world. My mom had a teahouse when I was growing up so I spent most of my days baking scones, serving tea, talking with adults, sewing and dancing.
The bond between a mother and daughter is one of the most sacred, soft and loving gems. I’m really lucky to be able to share that outward with the world through Swaje.
When we started Swaje a year ago we were sending material, patterns and full pieces back and forth between Oregon and California and when I have the chance, I sew with her in Oregon as well. It’s truly a gift to be able to work with my mother. And that is why the vision of this company is womanhood, woman empowerment and passing gifts and lessons down from generation to generation.
Here at Swaje it is our mission to cultivate a multicultural lifestyle, where a little bit of everyone is seen. We are heavily influenced by the afro textiles due to Imani’s background, but it is our duty to give a place for everyone to be a part of, to build a more open, all encompassing community. at Swaje we hope to enrich those moments bringing a multicultural look at fashion as our world today is evolving and blending. Clothes are a part of us, they are a part of our story, and they are our introduction to the world before a word is uttered. Swaje wants to be a part of the world that embraces many in a collective consciousness to bring connection. To give people a clothing line that intentionally builds self-empowerment through the designs."
From the designers:
We are hoping to gather individuals that embody and accentuate SWAJE's vision for the launch party to connect, enjoy, dance, raffle, and witness the unveiling of the collection titled "Artesia+Saddiq." There will also be a release of the official video lookbook and promotional video that tells the story of how Imani and her mother joined forces to create SWAJE. Your attendance would be incredibly appreciated for we believe you exude SWAJE. It would truly be our honor to have your presence upon such a special evening."
If you'd like to attend, we kindly ask you RSVP here: https://www.eventbrite.com/e/swaje-launch-party-tickets-25637835456
The event is free but mandatory to RSVP!