QUALIA, is a dance concept video created and performed by Katrina Amato. And to watch it is to witness woman claiming her power. As a creatrix, she owns her raw expression and dances in the fullest embodiment of her authentic truth. As you watch her throw emotions fearlessly into the wild, feel the conviction she claims and the beauty she allows to move through her.
Hear the inspiration behind this project from the artist herself:
What inspired the movement in this video?
My movement was inspired by the need to release specific emotions and feelings from my body. Typically when I choreograph a project, I rehearse ahead of time. While constructing Qualia, I purposefully created on the spot without rehearsal, to allow a real and honest performance to reveal itself.
Did you feel "wild" in making this video, in what way?
More than anything I felt free, which was kind of wild. I have done so much on-camera work, over the years, but I've never felt so vulnerable. There was literally nothing I could hide behind; not a brand, not a product, and eventually not even my clothes. Just me and my emotions. It was extremely liberating.
What is your relationship with nature and how did you tap into that in creating this video?
I've always been fascinated by nature. I'm allured by its power to comfort, to calm, and to nurture. It slows me down and effortlessly brings me to the present. I find it incredibly healing.
While standing in the sand dunes shooting Qualia, I understood why I had felt called to them for so many years. The softness of the sand under my feet and the warm breeze embracing my body, made me feel at home and at peace. I was allowed to fully relax and truly trust the process. I had been holding onto intense emotions, and found the safe place to let it all go.
More from Katrina: Scattered Into Light
Performer & Creator:
A native of Madison, Wisconsin, Katrina moved to California to earn her Bachelors degree in Fine Arts from California State University, Long Beach. Upon completion of her degree, she began modeling and dancing professionally which quickly earned her a long list of credits including Citi Apple Pay, Aflac, Bloomingdale’s, Clinique, Yahoo!, Target, Glee, Old Navy, Athleta, Lucy Activewear, Kohl’s, Chevrolet, GMC, Dodge, Heineken, Campari, and Absolut Vodka. In 2007 she earned her certification as a power yoga instructor which allowed her to gain further knowledge of aesthetics of movement. In 2011, Katrina founded The Hollywood Bathing Beauties; an impressive collection of synchronized swimmers, dancers, and aerialists. Her work with this company allowed her to choreograph works for French artist, Thomas Marfisi as well as Rod Stewart. She utilized her underwater choreographic experience for projects with TOMS shoes and a music video for musician, Brandon Boyd. Recently her choreography can be seen in music videos for Tiesto & Incubus, as well as in the feature film, We Are Your Friends, starring Zac Efron.
As a Movement Coach, Katrina helps music artists connect with their body while making them comfortable enough to freely move while performing. She focuses on utilizing the music artist’s personality and general way of moving to create a movement style that allows them to feel comfortable in themselves while performing on stage. Katrina feels that it is important for an artist to express their true vibe while enhancing subtle movements in order to connect with the camera or a live audience. This thought is universal for any type of artist whether they are a musician, model, or actor.
Katrina teaches every Wednesday night from 6-7pm at The Sweat Spot in Silverlake. Her classes are truly inspiring, fun, and upbeat.
Visit http: KatrinaAmato.com to find out more!
Directed, shot and edited by Spencer Byam-Taylor
Hair and Makeup by Megan Sutherland
Styled by Tristan Magundayao
Music by Ta-Ku
with help from Wilder Rush and Corey GPotter